Beauty Fair 2026: Everything Beauty Professionals Need at the Largest Beauty Trade Show in the Americas!

The 2026 Beauty Fair brings together professionals, brands, and trends that are shaping the future of the beauty industry. Experience exclusive product launches, discover the latest innovations, and connect with the industry’s leading experts.

Get ready for four unforgettable days at the largest beauty trade show in the Americas, featuring: new product launches and cutting-edge technologies, sector-organized exhibition halls with more than 2,000 exhibiting brands across beauty, aesthetics, packaging, and fragrance, content arenas **with free lectures and workshops, networking opportunities, business development and partnerships.

An Organized Experience: Beauty Fair’s Sector-Based Layout

The Beauty Fair is organized into dedicated sectors, making it easier for professionals from every area of the beauty industry to explore the exhibition.

1. Professional Beauty: exhibitors specializing in all areas of professional beauty (hairstylists, makeup artists, nail technicians, barbers, and more) showcasing new products, equipment, and technologies for salons and beauty professionals.
2. Esthetics: a dedicated space featuring esthetic equipment, dermocosmetics, and innovative solutions for clinics and esthetic professionals.
3. Business: an area designed for retailers and distributors, featuring brands serving a variety of cosmetic and beauty sales channels.
4. Fragrances: Brazil’s only B2B fragrance event, created exclusively for retailers seeking the latest perfume trends and product launches.
5. Retail: brands selling directly to visitors, offering special promotions and ready-to-purchase products.
6. International: a dedicated pavilion featuring international brands represented under their respective countries, bringing global diversity and innovation to the event.

Beauty Fair 2026 Congresses

The Beauty Fair Congresses are paid educational programs held alongside the exhibition’s complimentary content. They are designed for professionals who want to stay ahead of emerging trends, advanced techniques, and new business opportunities in the beauty industry.

Throughout the event, attendees will enjoy: exclusive educational content, live demonstrations, high-quality networking opportunities, presentations from leading industry experts. Topics include: hair, esthetics, makeup, barbering, nails, micropigmentation, eyelash extensions, eyebrow design, podiatry, and much more. It’s a well rounded opportunity to boost your career and create new business opportunities.

Choose the congress that best matches your professional goals and enjoy an experience focused on learning, inspiration, and career growth alongside some of the biggest names in beauty. Explore the full congress lineup and reserve your spot, your next professional milestone starts here.

Ticket Information & Admission

Free Admission for Beauty Professionals

Free registration is available for beauty industry professionals, subject to verification of professional activity and availability.

Admission for Non-Professionals

Visitors who are not beauty professionals are welcome to attend Beauty Fair. Advance** tickets are available according to the following pricing schedule:

Early Bird (1st Release): R$50 (registration opens soon)

2nd Release: R$150 through August 30, 2026

Final Release: R$200 starting August 31, 2026

On-Site Ticket Prices

Beauty Professionals: R$200 per day

Non-Professionals: R$200 per day

Children

Up to 1 year old: Free admission

Ages 2–12: R$50 per day

Ages 13 and older: R$200 per day

Please note: Beauty Fair does not recommend bringing children due to the event’s business focus and high visitor volume.

Senior citizens and people with disabilities follow the same ticket pricing listed above.

Age Requirements

Visitors aged 16 and older may enter the exhibition independently.

Visitors under the age of 16: must register on-site only, must be accompanied by a legal guardian, must present original photo identification for both the minor and the guardian, must complete and sign a liability authorization form.

Please note: Individuals under 16 years of age are not permitted to attend the congresses.

All registered visitors must present:

Their admission QR code (printed or on a mobile device)

A valid government-issued photo ID